I have to preface this review by pointing out that I did not read this book from a fully neutral position. Gil Rosenthal, a professor in biology, ecology and evolutionary biology at Texas A&M University, does mate choice research on fish. So did I. Though he works on live-bearing swordtails and I worked on threespine sticklebacks, some of the work he discusses has been written by people I knew personally as supervisor, co-workers or colleagues. Many more publications referenced are ones I also read during the course of my PhD research. You could say that mate choice research is a field I am, errr, intimately familiar with. At least where fish are concerned. At the same time, I left academia after graduating in 2010, so this book seemed like a good opportunity to get back in touch with this research field.